Mark Nguyen
CEOPassionate trainer focused on helping professionals realise better opportunities in work and business.
All workshops
Claude for Marketing, live in London
A full day to bring your marketing in to the agentic era. At an award winning venue in the heart of London.
The date
Some of the companies where our students come from
What you'll gain
A competitor watch that runs itself
An agent that reads your category on a schedule and hands you the three things that actually changed, with the sources to check it.
A content engine, not a prompt
Brief in, a quarter of drafts out, in your voice and through your own review steps. It runs again next quarter without being rebuilt.
Ad spend reviewed every morning
Creative fatigue, wasted spend and what to cut, checked daily. It pauses what you have let it pause, and asks about everything else.
Nurture that reacts, per lead
Sequences that read what someone actually did and write the next touch, so nobody gets the generic email because you ran out of Thursday.
How it sticks
A workshop designed for lasting impact
Discover
You see the actual gap - not clever prompting, but giving Claude your context and your own material to work on.
Build
Set up around your own work, and running on it before the session is half over.
Trust
The two places Claude will mislead you, caught in seconds - so using it well and using it safely become one habit.
Compound
Three of your own jobs, packaged up to rerun next week, without starting from a blank chat.
About this session
Your team is still doing by hand what should have been handed over
Most marketing teams have worked out by now that Claude writes a decent first draft. Far fewer have worked out the next part, which is that it will do the job on a Tuesday morning without being asked.
The gap is not clever prompting. It is that nobody has shown you how to give Claude your context and then hand it something real to act on: your category, your voice, your ad account, your list. Without that it is a competent stranger who answers questions. With it, it is four colleagues who never get bored of the boring parts.
Doing that properly takes longer than an afternoon, which is why this one is a full day and why it happens in a room. You build four things in your own stack: a competitor watch, a content engine, a daily ad review, and nurture that reacts per lead. Not described, not demoed. Built, connected, and left running.
The last block is the one that turns four builds into four colleagues. Each agent gets a trigger and a limit: when it wakes up, what it may do on its own, what waits for a human, and where its work lands so Monday is a review rather than a surprise. An agent that only drafts is a productivity tool. One that runs at six on Tuesday morning without being asked is a different thing, and it needs what any member of staff needs.
The room is deliberately small. Forty people, all doing roughly your job, close enough that “that won’t work for us because-” gets a real answer rather than a note to follow up. That is the whole reason to do this in person instead of watching a video at 1.5x.
This is for you if…
- You run marketing, or a slice of it, and the manual work is the constraint
- You have tried Claude, got a good answer, and then done the work yourself anyway
- You can grant access to at least one real tool on the day
- You would rather leave with four things running than ten things demoed
Probably not, if…
- You want a strategic overview rather than hands-on work
- You are looking for a tool comparison
- You cannot get admin rights on anything before the day
- You want agents running with no human approval anywhere
The workshop agenda
Four agents built, scheduled, and running without you
One block per job, each built in your own stack rather than a sandbox, and a last block that puts all four on a schedule. You go home with things that are still working on Friday, without anyone having remembered to run them.
- 08:30 30 min
Doors, coffee and registration
Come early if you can. It is a good half hour for meeting the rest of the room, and everyone else does roughly the same job as you.
- 09:00 30 min
Welcome, and what you'd hand over first
A round of what everyone would stop doing by hand tomorrow if they could. We use your real answers for the rest of the day, so this genuinely shapes it.
- 09:30 60 min
The setup, and the difference between reading and doing
Connecting Claude to the tools you actually use, and the distinction the whole day rests on: what it may read, what it may draft, and the short list of things it may do on its own. You leave this block with your own connections live and scoped, not a slide about them.
- 10:30 15 min
Break
Coffee, and a chance to compare setups with the table next to you.
- 10:45 75 min
Build one: the competitor watch
The easiest one to trust first, because it only reads. Your category, your named rivals and the language your customers use, gathered on a schedule and cut down to what changed. We tune it until the summary is worth opening, which usually means making it shorter.
- 12:00 60 min
Lunch
Included in your ticket, and served in the room. The conversations over lunch are reliably half the value of the day.
- 13:00 75 min
Build two: the content engine
Your voice written down properly, then a brief in and a quarter of drafts out, routed through the review steps your team already uses. Publishing rights are yours to grant or withhold at the end of this block, and plenty of people withhold them on day one.
- 14:15 15 min
Break
Second coffee. You will want it before the third build.
- 14:30 75 min
Build three: campaign operations, ads and nurture
Two jobs with one shape - watch, decide, act inside a limit. A daily ad review that can pause a set but not raise a budget, and lifecycle touches drafted per lead from what that lead actually did. Build the one that costs you most and wire the other from the same pattern.
- 15:45 45 min
On a schedule, so the whole thing runs without you
Every agent gets its trigger: a time, an event, or a threshold that wakes it up. Then the limits that make an unattended run safe - what it does on its own, what waits for a human, and where its work lands so Monday is a review rather than a surprise. After today nobody has to remember to run anything.
- 16:30 30 min
Handover, and switching them on
No homework and no ninety day plan. We hand the four agents over to your team in a form they can run, pause and switch off without you, then turn them on before you leave. They are working when you walk out of the building.
Details, agenda and timing subject to change.
In the room
No6, The Library
Getting in
Doors and coffee from 08:30, and we start at 09:00. Come to reception and ask for Atlas Learn. Bring a laptop, a Claude account you have already logged into, and one real piece of work you want finished.
Before you book
What happens next
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Your ticket arrives in your inbox
It has your joining details, your receipt and a calendar invite, ready to add straight away.
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You get a bespoke setup guide
Everything installed and ready before the day, so no session time is lost to downloads. You and your fellow students start straight on real work.
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The workshop itself
Our instructors show you how to use Claude, drawn from their own experience in industry. Then you do the real work, and leave with workflows you can use the very next morning.
Need to move to another date, or can't make it any more? Reply to your confirmation email and we'll sort it. You can cancel up to 21 days before the workshop and we'll refund you in full.
Bringing colleagues
Booking for your team?
3+ tickets, 25% off
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Want it in person, or built around your team?
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Explore team trainingMeet Your Instructors
Arpan Bakshi
Chief Growth Officer & Director of EducationLeads curriculum design and workshop delivery at Atlas Learn. Formerly an educator and trainer, specialising in breaking down complex technical concepts into accessible, hands-on learning paths.
Before you book
Questions people actually ask
Next session · Thursday 22 October
One day in London, and four jobs stop being yours
Forty seats, one date, lunch included, and a full day building in your own stack rather than someone else's demo account. Cancel up to 21 days before and we'll refund you in full.