Mark Nguyen
CEOPassionate trainer focused on helping professionals realise better opportunities in work and business.
All workshops
The Claude for Marketers Workshop
Become the AI-superhero marketer every team wants to hire - in one afternoon
Some of the companies where our students come from
What you'll gain
Your brand voice, written down
Turn "you'll know it when you see it" into something Claude follows consistently, every time.
A brief you'd actually send
Audience, proposition and channel plan, ready in the time it usually takes to book the meeting.
A month of content, drafted
Real posts in your voice, not thirty generic captions you'd never publish.
Reporting that writes itself
Paste last month's export and get the narrative back: what moved, and what you'd tell your CMO.
How it sticks
A workshop designed for lasting impact
Discover
You see the actual gap - not clever prompting, but giving Claude your context and your own material to work on.
Build
Set up around your own work, and running on it before the session is half over.
Trust
The two places Claude will mislead you, caught in seconds - so using it well and using it safely become one habit.
Compound
Three of your own jobs, packaged up to rerun next week, without starting from a blank chat.
About this session
Most marketers are using about a tenth of what's in front of them
If you’ve asked Claude for a few subject lines and thought “fine, but I could have done that myself” - you’re not wrong, and you’re also nowhere near the interesting part.
The gap isn’t clever prompting. It’s that nobody has shown you how to give Claude your context: your brand, your customers, the last twelve months of things that worked and didn’t. Without that it’s a competent stranger. With it, it’s someone who has read everything you’ve ever published and never gets bored of the boring parts.
That’s what an afternoon is for. We work on your material rather than a demo dataset, and we don’t move on from a block until the thing we just built is actually running on your screen. You’ll spend far more of the session typing than watching.
It’s deliberately small, too. You’ll be able to say “that won’t work for us because-” and get a real answer, which is the whole reason to do this live instead of watching a video at 1.5×.
This is for you if…
- You work in marketing and Claude is already open in a tab
- You're comfortable in Docs, Sheets and your CMS
- You've got real work you'd like to get finished
- You'd rather build one thing properly than watch ten things demoed
Probably not, if…
- You want a strategic overview rather than hands-on work
- You're looking for a tool comparison
- You can't bring any of your own material on the day
- You need something engineering-focused - that's our Claude Code workshops
The workshop agenda
Every block ends with something working on your screen
You'll spend more of this afternoon typing than watching. Nothing gets demonstrated and then left behind - you leave with the brief, the calendar and the reporting prompt built on your own material, running, and ready to use again on Monday. The running order below is UK time; the session times at the top of the page are shown in yours.
- 15:00 15 min
Welcome, and what you brought
A quick round of what everyone's working on. We use your real examples for the rest of the session, so this genuinely shapes the afternoon.
- 15:15 25 min
Setting Claude up for marketing work
The setup nobody shows you: projects, which files are worth uploading, and the standing instructions that stop you re-explaining your company every single time you open a new chat.
- 15:40 30 min
Research you can defend
Competitors, categories and the language your customers actually use - with sources you can click. We'll also cover the two places Claude will confidently mislead you, and how to catch it.
- 16:10 10 min
Break
Coffee, stand up, look out of a window. Back at twenty past.
- 16:20 35 min
From one line to a real brief
Your idea in, a proper brief out: audience, proposition, message hierarchy, channels. We build the template together so it fits how your team actually works rather than how a template thinks you should.
- 16:55 35 min
A month of content in one sitting
Themes to calendar to drafts, running through the voice guide you wrote earlier. You'll leave this block with real posts, not an outline of posts.
- 17:30 20 min
Making the numbers speak
Turning an export into the story behind it, and then into the three sentences your CMO will actually read. Bring last month's data if you have it.
- 17:50 10 min
Packaging it up, and Monday morning
We save what you built as things you can rerun, and each pick the one job to automate first when you're back at your desk.
Details, agenda and timing subject to change.
Before you book
What happens next
-
Your ticket arrives in your inbox
It has your joining details, your receipt and a calendar invite, ready to add straight away.
-
You get a bespoke setup guide
Everything installed and ready before the day, so no session time is lost to downloads. You and your fellow students start straight on real work.
-
The workshop itself
Our instructors show you how to use Claude, drawn from their own experience in industry. Then you do the real work, and leave with workflows you can use the very next morning.
Need to move to another date, or can't make it any more? Reply to your confirmation email and we'll sort it. You can cancel up to 21 days before the workshop and we'll refund you in full.
Bringing colleagues
Booking for your team?
3+ tickets, 25% off
Book 3 seats or more for this same date and the discount is applied automatically at checkout below. No code, no separate invoice.
Want it in person, or built around your team?
Run this session privately, tailored to your stack and your own material, remote or on-site.
Explore team trainingMeet Your Instructors
Arpan Bakshi
Chief Growth Officer & Director of EducationLeads curriculum design and workshop delivery at Atlas Learn. Formerly an educator and trainer, specialising in breaking down complex technical concepts into accessible, hands-on learning paths.
Before you book
Questions people actually ask
Bring one thing you've been meaning to finish
Three hours, a small group, and your own work on the screen. Change your mind? Cancel up to 21 days before and we'll refund you in full.